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We translate what you want to say into design
Design that brings clarity, direction and consistency to growing brands.
Years of experience in branding and visual design
Brand systems developed and implemented
Client satisfaction through long-term partnerships and consistent results
How we work at soma
01.
Understanding
We start by listening. Understanding the brand’s context, goals, challenges and vision.
02.
Strategy
We define direction before aesthetics — positioning, priorities and structure come first.
03.
Design
We translate strategy into visual systems that give form to ideas and meaning.
04.
Delivery
We deliver organized, clear and usable assets that support consistent communication.
Our services
Clients we’ve
worked with
Our projects
Alvo Studio
Brazil
Carlinhos Buffet
Brazil
Nina Costa
EUA
The WREN
Australia
CWFT
Brazil
Digital Nomad Adentures
Thailand
Discover My Design Journey
SOMA is a branding and design studio led by me — Karen Souza, creative director and founder.
With experience working with clients across different countries and cultures, I design visual systems that translate context, intention and strategy into clear, consistent branding.
My work goes beyond aesthetics, focusing on communication, positioning and real business needs.
At SOMA, I lead the creative direction and work closely with each client to build brands that feel aligned, professional and ready to grow.